Jacquelyn Andersen
Growth Marketing Leader
Revenue-focused digital marketing leader with 20+ years of experience driving pipeline growth through integrated demand generation and performance marketing. Proven success aligning marketing and sales to improve funnel efficiency, accelerate revenue, and scale ROI-positive programs using data, automation, and GenAI.
Marketing Visionary
Leading growth initiatives that align strategy, teams, and outcomes
I hold a Master’s degree in Marketing and a Bachelor of Fine Arts in Graphic Design, which gives me a practical balance of strategic and creative perspective. My career spans agency and in-house roles across both B2C and B2B organizations, where I’ve led growth initiatives from strategy through execution. I focus on building and scaling marketing programs that align teams, improve performance, and drive measurable business results—supporting pipeline growth, improving conversion efficiency, and strengthening sales alignment.
Experience
Career Highlights
Principal Digital Marketing Manager, SEO Manager
Owned growth strategy across SEO, paid media, and account-based programs, with a focus on improving pipeline quality, conversion efficiency, and revenue contribution. Led analytics and data visualization to provide clear performance visibility and guide executive decision-making. Oversaw platform integrations and data flow to support scalable demand programs, and served as an internal ABM leader—training teams, enabling sales alignment, and strengthening go-to-market execution.
Demand Generation Manager
Led omni-channel demand generation and account-based marketing programs aligned to revenue and pipeline goals, supporting a $42M annual pipeline target. Partnered closely with sales and internal stakeholders to develop targeted campaigns across digital, email, webinars, and content—improving engagement quality and sales readiness. Owned campaign performance analysis and optimization, using data and insights to refine strategy, prioritize accounts, and improve funnel efficiency.
Content Marketer, Contractor
Led content-driven marketing initiatives supporting large-scale industry events, with a focus on audience growth, engagement, and demand generation. Owned messaging and campaign execution across event websites, email, and digital channels to drive registrations and participation. Analyzed engagement and performance data to refine content strategy, improve conversion paths, and increase campaign effectiveness.
Marketing Manager
Led field marketing and relationship-driven growth initiatives supporting customer acquisition, brand credibility, and local market expansion. Partnered closely with business leadership, referral partners, and community stakeholders to strengthen market presence and drive inbound demand. Planned and executed field programs, events, and partnerships that supported sales activity, customer trust, and sustained business growth, while aligning marketing priorities to operational and revenue goals.
Senior Marketing Specialist, Contractor
Played a key role in internal communications, compliance-aligned messaging, and external social branding within a global trade and logistics organization. Worked closely with internal stakeholders to support clear, consistent communications while ensuring adherence to regulatory and brand standards across markets.
Digital Marketing Specialist & Web/Graphic Designer
Oversaw graphic design, web and mobile creative, and digital advertising execution for client campaigns across print and digital platforms. Supported paid media initiatives through hands-on creative production, campaign coordination, scheduling, and reporting, working closely with sales, IT, and external vendors to ensure accurate implementation and consistent brand execution.
Notable Certifications
Marketo
Marketo Engage Core Concepts 1 & 2
July 2022
Establishing a Successful ABM Program in Marketo
October 2022
Marketo Reporting and Insights
July 2023
Demandbase (ABM)
Expert ABM Certification
June 2022
Coursiv AI Mastery
Master of ChatGPT
January 2026
Master of Gemini
January 2026
Master of Stable Diffusion
January 2026
DoubleClick for Publishers
January 2014
Let's Connect 💬
Please reach out for any collaboration or career opportunities